This summer event isn’t just about football; it’s the first pre-season gathering of the German football community, captured through a bold blend of vibrant summer hues and playful design elements. We’ve creatively juxtaposed Leverkusen’s hardworking, industrial essence with the relaxed, carefree spirit of a beach getaway, transforming the BayArena into a surreal summer escape. Imagine flamingos, palm trees, and sunset-infused color palettes framing the stadium, creating a lively and unexpected atmosphere right next to the pitch.
For an extra layer of uniqueness, we teamed up with a renowned USA airbrush artist, whose 500,000+ social media followers attest to his influence in the art world. His work not only enhanced the authenticity of our designs but also delivered an unforgettable VIP experience, as nearly 500 guests took home custom, airbrushed t-shirts. This project is more than just an event; it’s a creative fusion of football, art, and community, brought to life by our in-house team with distinctive style and imaginative flair.
