Juan Pablo Kessler - Supercup Branding.

— Face painting, a way to convey an

emotion-filled message.

The Supercup is a reunion, a football party where real fans come together to celebrate their teams, to celebrate football, and to perform the ritual by showing their support and sharing their passion. Thus who could deliver the message better than them?

In this campaign, we celebrated both teams, their colours and symbols, through their truly authentic fans; those who remain loyal no matter what. One challenge, two teams, their fans. Nothing else. Football in its purest form.

— Every football story is a story of passion.

Your heart races, your breathing gets faster, your palms begin to sweat, you want to scream, to laugh for no reason, to run, to hug somebody…You know what’s happening. That’s how passion feels like…and this is how passion looks like.

— It's impossible to hide, so we decided to make it stand out.

The Layout

—

We chose a very neat, clean and neutral layout for the photographs. A composition that enhanced the wide range of emotions that fans shared without further interference.

Passion is such a powerful feeling that needs no other explanation.

The Stadium Branding

—

The stadium is where everything happens; is the place where the teams and their fans finally come together for those 90 minutes of pure joy, and that is why we put special emphasis in branding the venue—the Commerzbank-Arena in Frankfurt.

In the stands, the criteria for the placement of the images was linked to the designated places for the fans of each club. Bayern fans were facing the looks of the Eintracht fans and vice versa; in the central part of the stadium, where the mixed audience is placed, we decided to put a combination of faces and looks of both teams; and, finally, in the Family Area we placed the photos of the youngest fans that participated in the campaign… the promising future of the clubs!

Credits

—

DFL Digitals Sports, Köln

Creative Director: Thomas Markert

Art Director: Juan Pablo Kessler

Project Manager: Vera Witchard

Motion Graphic Designer: Simon Hallmann

Graphic Designer: Lukas Emmel

Shooting:

Photographer: Alex Scheuber

Partner Agency, Flopicco:

Florencia Picco, Fernando Vallejos, Natalia Español, Alejandro Guatelli,

Pablo Camino & Martín Polech.

Awards

—

German Brand Award - Winner -

Excellence in Brand Strategy and Creation - Supercup 2018

German Design Awards - Winner -

Excellent Communications Design - Event - Supercup 2018

Promax BDA Global Excellence - Bronze -

Seasonal/ Special Event Program Multimedia Campaign - Supercup 2018