It's been almost a year in the making. I'm very proud to have been part of the team who led the Bundesliga brand refresh. The re-design start with the logo and included the creation of a new font, color palette, family logo architecture, key visuals, On-Air packaging and live graphic, Motion Graphic kits for promotion and social media, the website, the app and its social media profiles have also been redesigned. Daily the re-fresh reach millions of fans through the stadiums, Club jerseys, TV broadcast, web/social media channels and digital app.
All rights reserved by DFL Deutsche Fußball Liga GmbH. - © Copyright 2017
Credits
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Directed by DFL Digitals Sports, Köln.
Creative Director: Thomas Markert.
Art Director: Juan Pablo Kessler.
Head of Production: Michael Jaksch.
Motion Graphic Designer: Simon Hallmann.
Motion Graphic Designer: Simon Hallmann.
Partner Agencies:
Mutabor (Hamburg) - Logo Design, Corporate Design, Brand Guidelines.
Rosetta Type (London) - Type Design.
RCS (Los Angeles) - Live action graphics.
Nxtid (Buenos Aires) - Motion Graphics & Digital templates.