The Brand Refresh for the 2021/2022 season reflects a “tradition meets innovation” approach to broadcast design. Our design language never forgets its roots – soccer. All elements allude to the sport we all love so much: the textures, the ball in motion, and a respect for the clubs, their logos, and their colours. The Player become one of the most important key-visual and the icon of the Bundesliga and the Bundesliga 2. It gives every touchpoint an instantly distinctive mark. Additionally incorporates textures based on football material, gentle 3d elements and praises the clubs throughout using the team's colour and logos.
All rights reserved by DFL Deutsche Fußball Liga GmbH. - © Copyright 2021
Credits
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Directed by DFL Digitals Sports, Köln.
Vice President Brand Design: Thomas Markert.
Head of Creative Services: Juan Pablo Kessler.
Partner Agencies:
Mutabor (Hamburg) - Logo Design, Corporate Design, Brand Guidelines.
RCS (Los Angeles) - Live action graphics.
Nxtid (Buenos Aires) - Motion Graphics & Digital templates.